Natally is a midwifery-led education provider dedicated to empowering expectant parents through evidence-based, accessible learning. We offer flexible online modules that cover labour, birth, postpartum care, recovery, and early parenting. Our curriculum is tailored to the diverse needs of modern families, helping parents gain knowledge and confidence before challenges arise.

Founded by experienced midwife and educator Emily, Natally was inspired by her personal and professional journey—including her own experiences with fertility investigations, gestational diabetes and breastfeeding struggles. These realities highlighted the importance of accessible, reliable education for parents, especially when facing uncertainty. Natally acknowledges the common sentiment, “If only I knew then what I know now,” and aims to reverse it by encouraging proactive learning before key moments arise.

Natally leverages interactive online technology for convenience and flexibility. Committed to social impact, Natally donates 10% of profits to international charities dedicated to promoting health and wellbeing for mothers, children, and families facing poverty, discrimination, and crisis.